改善
Continuous improvement
through institutional knowledge
askotter embodies the intersection of Kaizen—continuous improvement—and adaptive intelligence. We don't just analyze data. We help you compound what you learn.
Learning is the new bottleneck
AI has made everyone faster at creating—features, campaigns, content, experiments. But learning what actually works still takes weeks. Without institutional memory, teams repeat the same experiments, make the same mistakes, and lose momentum with every person who leaves.
- → Someone's head
- → Slack threads
- → Lost Notion docs
- → “That spreadsheet somewhere”
- → askotter's institutional memory
- → Accessible to everyone
- → Compounds over time
- → Survives team changes
Small improvements,
compounded continuously
改善
A philosophy of continuous improvement through small, incremental changes. Developed in post-war Japanese manufacturing, Kaizen transformed Toyota into a global powerhouse—not through breakthrough innovations, but through relentless, systematic improvement.
- Learn from every experiment
- Build on what works
- Eliminate what doesn't
- Compound knowledge over time
Applied to Business Intelligence
Traditional analytics tell you what happened. askotter helps you learn from what happened. Every change detected, every pattern surfaced, every recommendation tracked becomes part of your institutional knowledge.
- Automatic experiment tracking
- Pattern recognition across all data
- Outcome validation on recommendations
- Knowledge that survives turnover
The Core Insight
Most businesses don't run experiments to grow—they just do things and hope they work. Those who do run experiments often lose track of what they learned.
askotter changes this. We automatically detect every change you make, track its impact, and build institutional knowledge that compounds over time. You never lose context when people leave. You never repeat failed experiments. You always know what's working and why.
How we build
Intelligence, Not Automation
We enhance human decision-making rather than replacing it. Like lane assist keeps you on track without taking the wheel, askotter provides guidance while keeping leaders in control.
Systematic Precision
Everything we build reflects technical rigor. Our aesthetic mirrors our backend: efficient, precise, zero-waste processing. Minimal UI. Maximum insight density.
Radical Clarity
No marketing fluff. No empty promises. Direct communication about what we do and how we do it. Our agents speak plainly. Our platform works transparently.
Collective Intelligence
Five agents, one mission. Finn maps journeys. Echo detects changes. Luna forecasts outcomes. Sherlock finds root causes. Harbor recommends actions. Together, they compound your learning.
Why we exist
To help businesses compound what they learn.
Every business generates insights through experimentation. Most of those insights are lost—trapped in someone's head, buried in Slack, forgotten in a spreadsheet. askotter captures them, organizes them, and makes them accessible to everyone who needs them.
We believe the future belongs to businesses that learn faster than their competition. Not just create faster—learn faster. And learning requires memory.
- We eliminate analysis paralysisTraditional BI tools drown you in dashboards. askotter surfaces what matters, when it matters, with clear recommendations on what to do next.
- We build institutional knowledgeEvery detected change, every tracked experiment, every validated recommendation becomes part of your permanent knowledge base. New team members get up to speed in days, not months.
- We respect human judgmentAI amplifies decisions, doesn't make them. askotter provides lane assist for your business—intelligent guidance that keeps you on track while you stay in control.
- We optimize for learning velocityThe bottleneck isn't creating anymore—AI handles that. The bottleneck is learning what actually works. askotter accelerates this by automatically tracking outcomes and surfacing patterns.
Kaizen in practice
Spots changes < 5 minutes after they happen
Finn maps complete customer journeys
Provides confidence intervals, not guesses
Tracks outcomes to validate recommendations
Every outcome → validated
Every pattern → added to institutional knowledge
This is Kaizen applied to business intelligence. Small improvements, continuously compounded. Every detected change becomes knowledge. Every validated recommendation becomes expertise. Your business gets smarter with every experiment.
This is our north star. Everything we build filters through this dual lens: Does it eliminate waste? Does it adapt intelligently? Does it benefit the collective? Does it compound over time?
We're not building another analytics platform. We're building institutional memory for businesses that want to learn faster than their competition.