Meet Finn

The Journey Detective

Finn doesn't just track data—he discovers the stories within it. Like an expert cartographer, he maps every customer interaction across all your platforms to reveal the true paths to conversion.

"I've traced the path! Look at this journey—it's beautiful how it all connects."- Finn's catchphrase

Maps Complete Journeys

Tracks every touchpoint from first interaction to final conversion across all platforms

Discovers Hidden Connections

Uncovers correlations between disparate systems that humans would never spot

Multi-Touch Attribution

Accurately assigns credit across all touchpoints in the customer journey

Identifies High-Value Paths

Pinpoints which journey segments drive the most valuable conversions

Tracks Behavior Patterns

Monitors how customer behaviors evolve over time and across channels

Cross-Platform Intelligence

Connects data from 50+ integrations into one coherent journey story

Hidden Revenue Path Discovered

True path: LinkedIn post → Blog (3 visits over 7 days) → Webinar attendance → Email #3 → $2,847 sale

68% of your high-value customers follow this exact pattern. Current attribution gave 90% credit to email.

Feature Engagement = Retention

Users who engage with Feature X within 7 days: 89% 90-day retention vs 34% without

Currently only 22% discover this feature organically. Moving to onboarding could save 67% more users.

Data Collection

Finn continuously gathers events from all your connected platforms

Journey Mapping

Advanced algorithms connect individual events into complete customer journeys

Pattern Detection

Machine learning identifies recurring patterns and high-value segments

Insight Generation

Finn surfaces only the most impactful discoveries for your business

Execution Cadence

Hourly + event threshold triggers

Data Requirements

• 30 days of cross-platform data
• Minimum 100 conversion events
• At least 2 integrated platforms

Core Technologies

• Markov chains for journey modeling
• Cross-platform event correlation
• Multi-touch attribution algorithms
• Behavioral clustering (K-means, DBSCAN)

Output Types

• Customer journey maps
• Pattern correlation reports
• Attribution models
• Behavioral segments

When Echo detects a change...